Template
The one-page brief template
A fill-in page with a box for each part of the brief. Print a stack for the first week and keep one beside the keyboard.
The template is one printed page with a box for each part of a brief. Fill it in by hand before you open the chat, then type it in. Writing it out first keeps the brief short and makes a missing part easy to see.
What’s on the page
| Box | What to write | Example |
|---|---|---|
| The job | One sentence: what you want made | A reply to a customer email |
| The reader | Who reads it, and what they know | A salon owner who ordered last week |
| The material | What it should work from | The return policy and the order details |
| The format | Length, tone, and shape | Under 120 words, friendly, no bullet points |
| The check | What to do when the material runs out | Say so, and flag it for a person |
How to use it
- Print a few copies and keep them beside the keyboard.
- Fill in one page for a job you do every week.
- Type the five boxes into a new chat, in order, and attach the material.
- Read the draft against the page, and mark the box that needs more detail.
